FAQ

Commercial FAQ

We know running a business is time consuming and hard work! Getting professional commercial photography doesn’t have to be. We want to give you the answers you need to make informed decisions. If you don’t find what you’re looking for in our FAQ, give us a call or send us an email – we are here to help.

Q

What is your rate for commercial photography?

A

As with all professional commercial photography, pricing will depend on what the assignment requires. Some jobs will involve more intensive tasks, like set construction and sophisticated photo manipulation, and therefore will require the input of several skilled members of our staff. Other jobs will only require a single photographer and simple post-production.

Please feel free to contact us to discuss what sort of services you are looking for. We will be happy to provide a detailed quote/estimate with options that will work for your budget. Because we deal with both large and small businesses, we scale everything to the customers’ needs.

Q

I would like a quote/estimate, what do you need to know?

A

In order to give you the most accurate quote, the following information is helpful. If you don’t have the specifics at the initial time of contact, then we can supply an estimate based on our experience.

  • Company name
  • When the photos will be taken, so that we can check our availability.
  • How many photos are needed (you don’t need an exact number, but an estimate would be useful)
  • Whether the photos need to be taken on location locally, in a studio setting or other venue
  • The deadline for when the finished photos are required
  • How large the files need to be
  • Whether you require models, food stylists, or any other extra people involved with the photos, and if so, if you would like this to be arranged by us
  • What forms of media the photos will be used for (e.g. Internet, books, press, brochures, packaging, billboards, etc.)
  • Where the photos will be distributed, and for how long. For example, the photos might only be distributed in Canada or they might be used across North America, in perpetuity or for a fixed amount of time

If you have any questions or need help deciding on any of these factors, please give us a call! We are here to make it easy and stress free, and we’ll guide you through the process to ensure that we have sufficient information to quote and start any assignment.

Q

I need employee photos, can you come to my premises?

A

We are happy to bring our studio equipment to you, ensuring that you will receive professional studio-quality images while also saving you time and therefore maintaining the productivity of your business.

Q

Do you do advanced image manipulation and retouching?

A

We do all our image manipulation and retouching in-house. This allows us to keep our prices lower as we don’t need to outsource to image retouchers.

Q

How long does it take to get our pictures?

A

This is dependent on the level of post-production required, and your deadline. Generally, images are supplied within five working days, but you will be advised at the time. At times we have been able to supply images as soon as 24 to 48 hours after a shoot!

Q

What format do we get our images in?

A

This depends on your preferences! Most commercial clients prefer high resolution digital files sent via ftp or by email. I can also provide access to a private online client gallery, where you can select the images of your choice from the shoot, or a pdf proof sheet can be arranged instead. Alternatively, images can be supplied on CD or DVD.

Q

What’s the difference between owning copyright and being given a licence?

A

Copyright is a term that relates to who owns the rights to distribute, publish, and sell photos (or other creations). Copyright is automatically given to the photographer when he/she takes a photo, as it is his/her original work. Photographers very rarely wish to give up their copyright, as it basically means other individuals decide what gets to be done with their photos.

Licencing is generally what professional photographers (White Poplar included) provide to their clients. Licencing can take many forms, and needs to be in a written contract; at its most basic, it allows a photographer to licence the rights to their work for specific uses. For example, if you purchase (licence) a high-resolution digital image for your business, the licencing may say you can have exclusive use of the image to use in any advertising or non-advertising use (in other words, no restrictions on use at all). However, you can’t sell the image to a third party. Rest assured whatever your needs are, we can tailor a licence for your particular usage requirements.

Q

Do we receive a contract at the time of booking?

A

Yes you will. White Poplar is proud to support industry standard terms and conditions, which also ensure that your rights as a client are protected.

Q

What equipment do you use?

A

We work with Canon full frame bodies to ensure that we can work efficiently in all spaces, our lenses are Canon L series. If portable lights are needed we often use Canon 600EX-RT flashes, that way we can cover all situations and weathers while still being portable and quick to set up. We can also offer a tethered set up for products and carry a full portable background system for events and location photography together with Studio lights. We are on a fully calibrated Mac workflow.

However we have used Nikon, medium format digital cameras, and many other systems and software, and are able to integrate your specific needs if the situation should require it.